When to Stop Training and Start Coaching

I came to a realization a few years ago. After spending five years in university taking a science degree in exercise, I found myself working in a health club (the same one I work in now), reading the “Help Wanted” ads looking for a new job. Within the first 10 months of employment I had peaked at about 30 clients and then found myself with only about 5, meaning I could barely afford rent, groceries, and keeping myself knee-deep in trucker caps.

At the time, I was casually dating a pretty swell gal who seemed to like hanging out with me, and I didn’t want her dating a dead-beat who couldn’t maintain a client. (For those who read this blog frequently, I refer you to the back-story of The Future). I mean, I knew how to program till the cows come home, I was one of the only trainers in my entire city who was working on any type of Post-Rehab style of programming, forming a few relationships with chiropractors and physios, but they weren’t producing anything yet. It was probably the lowest point of my training career, and it hadn’t even really begun.

Then one morning as I was trying out some different types of exercises to see what they did and whether I liked them or not (a practice I would DEFINITELY recommend to everyone out there), I came to a realisation:

I was focusing only on the physical components of working out, the controllable variables, angles, and specifics of an exercise program. I had completely forgotten about the individual doing the workout.

From that point on I changed pretty damn near everything I did for my clients. I changed the questions I asked in the consultation, I changed how I talked to my clients, what I talked to them about, how I approached their lifestyle habits, how I held them accountable, how I flexed to meet their needs, etc, etc, etc. I didn’t really change much in how I programmed for my clients, or how I taught them the exercises, progressions, or anything like that, because that area didn’t need the most overhauling. If it didn’t produce some form of measurable improvement in how likely my client was to continue training with me, it was out, and I was going to try something else and see what it did.

Within 2 weeks, I went from 5 clients to 10, all from people watching me train my clients and wanting to train with me.

Within a month, I was up to 20 clients. All of my clients were renewing with me, and I was back to being busy. This continued to grow, and within the next year I had reached my maximum number of clients that I could realistically train in one-on-one sessions without skipping those pesky things called “sleep.”

I’ve kept a consistently full clientele since then, and all because of one simple thing that a lot of new trainers forget: we are responsible for teaching people not just how to exercise, but how to find the excitement and passion to exercise that we have. We are responsible for helping people find solutions to their physical problems, which sometimes have emotional or mental roadblocks that need to be properly addressed. We’re responsible for showing our clients that success is measured in steps along the way, not merely in reaching the end of the road.

I’ve used the analogy of the yellow brick road leading to Oz with a lot of clients, saying that each brick may be small, but they all lead closer to Oz, and that each brick forward is still further along than they were when they started to walk the path.

One other component that I have always found incredibly important to success as a trainer or in helping someone achieve their goals is to make them laugh at least six times during a session. Seriously here, laughing is done waaaaaay too little in today’s society, and if you’ve read this blog for any length of time, I’m sure you’ve probably figured out I have a fairly warped and twisted sense of humor. Babies laugh on average around 200 times a day, where your average desk jockey in their thirties will laugh about 15-20 times. That’s a whole lotta giggles left on the table between diapers and dress shirts!! Laughing has a seriously beneficial effect on people’s hormonal balance, stress management capabilities, metabolism, bowel health, and sex life. Don’t believe me? Ask any female out there what they find most appealing in a man, and most will say “sense of humor” is right up there. How else do you figure a guy like Zack Galafinakis can get laid??

I’ve always said that everyone is someone else’s weirdo, so I want to be that weirdo to as many of my clients as possible.

For example: I like to sing during my training sessions. Loudly. As off-key as possible, about what I see and think, not specific songs or anything like that. Kinda like Randy Newman on Family Guy when Y2K hit. Look it up if you want, I won’t mind, just come right back here when you’re done. To top it off, I try to make people laugh any way possible, and in most cases this would be when they are trying to balance or maintain a stable core, and where laughing would be like having an earthquake shake a bridge.

I’ve also had clients reveal some pretty deep things to me at times: they were diagnosed with cancer and didn’t want to tell their spouse for fear they wouldn’t respect them any more. They lost their job and didn’t think they could find another one because they were too old and couldn’t afford to change careers at this stage in their lives. Their spouse was cheating on them, or they were cheating on their spouse, or they were getting a divorce. They’d attempted suicide. Each situation was unique, and as much as I wanted to go all Dr. Melfi on them and try to diagnose their problems as somehow relating to their parents not driving them to soccer practice enough, I simply listened and asked questions to let them talk more. It’s not my job to be a psychiatrist, but people open up to those they feel comfortable with and who they trust.

Essentially, as much as I like talking about the anatomy, physiology, biomechanics and adaptive possibility of the body, the most difficult part of becoming a good trainer or coach isn’t the ability to design the greatest program on the face of the earth, but the ability to relate, listen, and encourage a client to help them achieve their goals as best as possible, regardless of what may be standing in their way. I’ve known a lot of trainers who didn’t know their ass from their acetabulum, couldn’t spot their clients arching back to save their lives, and had them training legs on Tuesdays, EVERY Tuesday, but their clients absolutely loved them because they understood them.

A good trainer can program a workout. A great trainer can coach. A client who knows that you take ownership of their results and their livelihood will pay off huge in the long run, as they have the utmost confidence in your abilities to help them succeed, whatever their goals may be. I’ve had clients that I met in a consult who couldn’t afford training, but because I took the interest in them to develop, stopped to chat with them every time they were in the gym, and encouraged each step along the way, they decided to pursue a career in personal training on their own. I can’t tell you what kind of feeling it gives me when someone says they changed how they felt about themselves by simply having me believe in them enough to help them make a change in their lives.

Please don’t take this as me bragging about how fantastically awesome I am, because it’s really not about me here, but about how important forming a relationship with someone is in their personal development. I’m sure everyone out there can think of one or two people who have positively influenced their lives and who they thank every day for taking the time to make their worlds a better place. Great trainers take the time to figure out how to make that kind of a difference in the lives of their clients.

So the whole point of this little post is to say that a good trainer will show a client how to exercise, where as the great trainers will help a person understand what they can achieve. The difference may be subtle, but the end result is the difference between a client for a week versus a client for life.

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Stuff You Should Read: April Edition

I have a small but growing stack of books beside my desk at home and am slowly starting to work my way through it. I thought I’d share some of the stuff I’ve been absorbing over the past few months. Guess I’m a book-pimp, but as they say, ‘pimpin ain’t easy, but it’s a whole lotta fun!!’

1: PRO Blogger: Secrets for Blogging your Way to a Six-Figure Income

This was a pretty cool book that showed me some interesting ways of gaining a passive income without force-feeding advertisements down all of your throats or making you think I’ve completely sold out. Plus, it’s based on a website made for bloggers which I’ve actually taken a shine to called problogger.net. I have a couple of other books on internet marketing and blogging for profit, but haven’t made it through them yet.

2. The Tipping Point

This book outlines the key ingredients to turning an idea, thought process, product, or disease into an epidemic. Those interested in launching a product would be wise to base their marketing campaign around the tried and tested lessons found in this book. I’m pretty sure that after closely following Tim Ferriss’ launch for his 4-Hour Body book that he took a lot of ideas from here.

3.  Advances in Functional Training

Mike is incredibly direct in his line of thinking, a process that is sorely missed in the fitness industry these days. His directive of “if it works, we’ll try it, but if it doesn’t, we’ll discard it” is so utilitarian that it disposes of the smoke and mirrors often used with new fitness products or exercise theories and processes. All you get are the essence of what makes strength and conditioning whole: a great program design tool that can help any individual reach their personal goals, and a thought process that simplifies the exercise selection process to an almost formulaic concept. While I may not necessarily agree with everything he says or the processes he uses to reach conclusions, he would be the first to ask why and change his thoughts if he felt it warranted, which is incredibly rare in the world today, and for that I salute him.

4. Manual Therapy: Nags, Snags, MWMs – 6th edition

Ever read a book that had you slapping your own forehead and yelling out “OF COURSE!!! IT’S ALL SO SIMPLE NOW!!!” Well, this may be one of those books to open up the gates of knowledge. From the guy who created the Mulligan Technique of manual therapy, this book has a different view of how the body works and what the linked systems can do together, as well as processes to fix problem areas (snags, referring to fascial dysfunctions).

5. Therapeutic Exercises for Spinal Segment Stabilization in Low Back Pain: Scientific Basis and Clinical Approach

Currently there’s a lot of professionals out there emphasizing “anti-rotation/extension/flexion/anything” involving the core. 10 years ago it was stand up and move around with all your limbs. 20 years ago it was lay down and crunch till you puke. Crunches worked, until they didn’t. Functional training worked, until people realized they just moved better but weren’t any stronger. The anti-movement works, but will we find any problems with its’ approach? What’s the next big leap forward in core training? Read on.

What are you reading right now?? Leave a comment below and let me know what books you’re crushing and what your opinions are, and maybe I’ll pick up a copy.

 

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Scapular Stability: Part II

In yesterday’s post, we discussed the concepts of scapular stability, and how something like winging of the scapula could be considered akin to building a house on a shaky foundation. In other words, shit done fallen over.

 

 

 

 

 

 

So today we’re going to look at how to continue to develop scapular stability beyond the basic movements shown in Part One. If you haven’t read it yet, you would be wise to do so, because otherwise I’m going to start throwing around words and terms you won’t recognize, and you’ll feel like the odd man out of the inside joke where everyone’s laughing except you, and you think they’re laughing at you, so you go and make a list of names and buy a sniper rifle……. I don’t want that kind of stress, so just check out the other days post, will ya?? So click HERE to read it.

So now that you have some degree of stability in the shoulder from doing the exercises from Day One, it’s time to crank up the volume. Day One was designed to increase awareness of the muscles working, and to try to get a basic level of activation into them without overloading them. A concept to be aware of is too much resistance will pretty much always lead to some form of compensation from the upper traps, lats, or serratus anterior to tilt the scapula into a better position to create movement or stability without having to rely on the weaker muscles like the lower traps, serratus posterior, or rhomboids. That being said, let’s get to the exercises!!

Short lever front arm raise

What it does: Works on the ability to create movement through the saggital plane without overloading the scapula with a long lever arm. The goal is to work on having the scapula return to the same starting position, sitting flush with the ribs on each rep.

Coaching keys: Make sure the spine is in as close to neutral as possible, with no hunching as that will stress the serratus posterior too much and make it hard to keep the scapula gliding properly through the movement.

Side Lying Pull & External Rotation:

What it does: This movement lets gravity act in the frontal plane so that the loads on the scapular stabilizers is reduced while the arm is fully extended overhead. The load is primarily borne by the upper traps and rhomboids, but when you throw in the external rotation, lower trap comes to the party and brings his good buddy serratus posterior, especially if the T-spine is in some extension and the scap is retracted. Those two crazy cats know how to throw DOWN!!!

Coaching cues: try to pull the shoulder blade into your back pocket, and pivot your elbow on your hip to go through external rotation. Reach as high as you can overhead, and pull that sumbitch down all the way. Extra Brownie points if you can still maintain some form of stable scap position with a 3 pound dumbbell in order to make you look completely bad-ass.

Cable Wide arm altered Pollof Press

What it does: This sucker is a beast for anyone with weakness in T-spine extension, scapular retraction or external rotation endurance, and it looks pretty easy but throw 10 pounds on it and work through 15 reps in order to find out what the literal translation of “shit a kidney” would look like.

Coaching Cues: Imagine standing between to panes of glass, and sliding your arms in between them. No butt back, no hips forward, arms staying perfectly parallel with the body, and struggle as much as you can. Sort of like “Deliverance,” but without the creepy banjos.

DB Scap Shrug Row

What it does: Sure, this is a staple in a lot of programs, but to be honest, almost everyone does it wrong!!! I swear I’m going to have to hold my face on a hot stove burner if I keep seeing people shrug their shoulder into the base of their skull while pulling their hand to their shoulder, and flaring their elbow out like they’re trying to deliver a forearm shiver on the offensive line. If done right, there should be almost no pressure in the neck or upper traps, and relies on the lats, lower traps, rhomboids, and biceps to pull the weight in line with the 9th rib (ladies, it’s around the bra strap line. Guys, if you have some extra-curricular activities on the weekend where you know where your bra strap line is, I’m not going to judge). The scapula should move down and in, or in technical terms, it should depress and retract.

Coaching cues: Keep a slight spinal extension, point your tailbone straight back, and pull your shoulder-blade into your opposite pocket, making sure the weight moves up to your ribs and you keep your elbow tight to your side. If done right, you should feel your obliques on both sides tighten up to act as anti-rotation muscles to the unbalanced load, an added bonus to getting beach-ready, or as we in Edmonton prefer to call it, “Mosquito-bait.” Why do I live here again??

DB Bent over Thumbs Up Side Raise

What it Does: The combination of a slightly extended T-spine, scapular positioning, and a healthy dose of external rotation makes this a favorite of mine, and one I try to work on after performing a strength exercise like the row because it demands a lot of motion with strength. It’s sort of like shooting free throws when you’re tired: You have to teach the shoulder how to stabilize even when the major muscles are fatigued. This way the stabilizers have to pull up the slack.

How to Coach it: Similar position as with the row, keep the elbow straight and make the scapula move in the same direction. While moving the arm through the arc, turn the hand so the thumb is pointing behind you and moves in a spiral pattern rather than raise, turn, turn, lower. Less robotic makes you look like you know what you’re doing, and will make women everywhere want to wipe your bench, if you know what I mean!! Wink Wink!!

So one of the more important points to consider when working with an unstable scapula is that the movements themselves are meaningless. What matters the most is not what movements are done but HOW they are done. Technique is crucial, as the muscles will continue to move into a compensation pattern if overworked. If there is any slight deviation outside of ideal position, the exercise must be stopped, regardless of whether it’s rep number 10 or 2. Having a keen eye and attention to detail becomes really important, so use mirrors if working on your own, and work with a qualified coach who can tell you if you’re in the right position or not. Technique, technique, technique.

Once the shoulder starts to get more stable, you can start to build a strong and powerful “house” on top of it in the form of strength through pressing, pulling, throwing, and other necessary movements of the upper body.

These little tidbits are all well and good, but to hear some more in-depth components from some of the best minds in the business, check out Muscle Imbalances Revealed to hear specifics on knees, hips, back, fascia (mine, hell yeah!!) and running mechanics. Click HERE to check it out and pick up a copy for yourself.

PS.  Carl, I check out serratus posterior inferior by graded muscle contraction palpated between the extensor longisimus thoracis and the latissimus dorsi during thoracic extension and rotation concomitant protraction and inhalation. In this case, contraction was felt, but was dominated by other muscles, and couldn’t be isolated, which led me to believe the contraction strength was weak. After giving him the series of exercises, graded contraction was stronger and could actually be isolated. Cool? I’d be open to hearing other ways of testing if you have them, especially if there’s a way to get at that little bugger without picking up intercostals or extensors. I’ve had good luck with this, but it’s definitely not perfect.

 

 

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Scapular Stability: Building an Upper Body Foundation

So after taking a poll last week to see who would be interested in me jabbering on about specific topics, the results came back saying 68% wanted scap stability. Being of the people, by the people and for the people, I figured I’d cave in and do a post or two on it.

Many reading this are probably personal trainers, strength coaches, fitness enthusiasts or maybe just the average Joe who wants to get their learn on and become wicked smart in all ways of getting your swole on. So I’m sure there’s a lot of people thinking “Gwarrrrgh!! I wanna find out how to get my biceps crush on!!!” Easy dude, let’s use a little analogy to see why this is important.

Say you’re trying to build a house, and you have a foundation made of mud and twigs and other less than stable stuff. The size of your building is going to be somewhat limited, as the foundation will shift and move, resulting in that whole thing coming crashing down. By having a strong foundation you can build a bigger and stronger building that won’t come down regardless of what you throw at it.

Your shoulders follow the same concept. If you have a shaky foundation (scapula), you’re chances of getting some sort of injury increases dramatically, but also decreases the amount of force you can apply to the shoulder in the form of resistance lifted and ability to generate force through the linked chain system.

So what’s so important about the scapula?? Well, it just kinda hangs there, supported by muscles. The major muscles that support the scapula and give it some sort of foundation are the trapezius (specifically the lower, middle and upper segments), the rhomboids, serratus posterior, serratus anterior, and also the long head of the biceps. Crazy, right?? Getting your guns blazing can actually help stabilize your shoulder!!!

 

 

Traps on the left, serratus anterior on the right, yo.

 

So here’s the million dollar question: When was the last time you heard anyone talk about your serratus as being an important power generating muscle?? Or trying to get your lower traps to fire properly? You probably heard about it, but decided to toss the idea into the crapper like stretching and joint mobilization. Without the lower traps firing, the scapula has a tendency to essentially tip and pull away from the ribs, a process known as “winging.” Without going into too much detail about how important this is, think about one of the common components of deadlifting, where you’re supposed to pull your shoulder blades into your back pockets to shorten the lever arm length from the shoulder to the lumbar spine’s axis of rotation. By doing this, you reduce the resistance arm on the low back and help to avoid damaging the low back. If the scapula wings, the lever arm length is increased artificially, which can predispose your low back to injury. As another example, without the scapula sitting tight to the ribs, the angle of the acromion changes and increases the risk of the rotator cuff to injury, which means winging is pretty darn important to recognize and fix before you try to get your strength up.

Now let me introduce you to a friend of mine named Mike Groth from Austin Texas. Mike writes a pretty cool blog called Attainable Growth, and I met up with him in Las Vegas recently at the NSCA Personal Trainers conference. Mike’s had a fun history of shoulder issues that resulted in a whole mess of shoulder stability issues. He was thinking that there might be some form of nerve entrapment or de-innervation issues that were reducing the ability of the muscles to actually nut up and do their jobs properly. Here’s a picture of Mike trying to rock the shirtless male supermodel look.

In case you missed that, righty is hanging a little limp. So while I had just a brief chance to review his medical history (read: he told me about his surgeries and the issues he’s had, plus what he’s done for treatments), I checked his movement patterns out and found three basics that pretty much everyone with some form of winging will present with:

Weak as hell lower traps

Limited scapular protraction range of motion, but not necessarily weak serratus muscles

Weak serratus posterior

There was a few other things that popped up, but these were the biggest trends that he showed. So I decided to test it out and put him through a little mini-circuit of exercises, which he so graciously filmed and supplied to me for this post. It works on low trap isolation from a hang position, pulldowns with a biofeedback mechanism of touching the muscle that’s trying to contract so he knows if he is doing it properly, and then a scap shrug from a plank position working on maximal protraction range of motion. Pretty awesome, I know.

Immediately after his first set, I re-tested him to see what effect the exercises had, and they resulted in a noticeable increase in stability and reduction in winging. I had him do these exercises daily for three weeks to retrain the atrophied muscles and get them to hold the scapula in the right position. Here’s the results in a dramatic before and after.

 

 

 

 

 

 

 

 

Here’s what Mike had to say about the whole ordeal:

My shoulder story is probably alot different than most people; I dealt with recurrent subluxations throughout high school and college when I played football and rugby, respectively, I always suffered from having winged scapula my whole life, and as a result, shoulder strength and stability has always been my main weak point.  After having 2 surgeries on my right shoulder, one for a bankart lesion, and the other for a subscapularis tear/posterior capsule tightening, it left me feeling a lot more pain free, but still very limited in my mobility in certain ranges of motion.  Therefore, I decided to embark on a soft tissue work journey in an attempt to regain full range of motion back in my shoulder.  This started about 3 months ago, and since then, it had been feeling better, but for some odd reason, my shoulder winging got worse, and my weakness had also gotten worse.  This is where Dean’s help came in.  I met Dean at a personal trainer’s conference about 3 weeks ago, and he was kind enough to give me a very thorough assessment, and what he thought were the 3 best exercises to do to help out my condition.  Low and behold, 3 weeks later, my winged scapula has been making drastic improvements!  I no longer have nearly as much winging as I did before I met Dean, and things continue to get better.  I highly recommend working with Dean because he has a sharp eye for minute details that most specialists would look over, or would see and then give what I would call a “blanket treatment” program that “might” help out.

Mike was so excited that he decided to go out and play some baseball and proceed to injure AC joint in a 3rd degree separation. WHAT A PARTY ANIMAL!!!

So this was essentially the first step in developing some sort of scapular stability in someone with a bad winging pattern. In tomorrow’s post, I’m going to show you step two’s workout program. Sound good?? Sure does.

If you wanted to learn more about fixing muscle imbalances from some of the best in the biz, check out Muscle Imbalances Revealed, with authors like myself, Mike Robertson and Bill Hartman to name a few, it’s a pretty big deal. Plus, for the money it’s probably one of the most comprehensive educational products out there. Check it out HERE.

 

 

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The Best Exercises You Could Ever Do: Lateral Lunge & Overhead Driver

While this may be the longest blog title in the known universe, it belies a fantastically great exercise that I’ve recently started using on myself as a mobilizer and warmup for deadlifting. That plus it is amazingly fun to throw down, and give to clients that think they’re all hot shit and stuff.

What it does:

Stretches your hips through the frontal plane, specifically stretching the adductor and groin isolaterally. This locks the pelvis in place so that the lumbar spine can’t go through flexion or extension without you falling on your butt, so when you perform the arm driver you can work on getting full T-spine extension. This is a good thing, and as Mike Boyle points out in Advances in Functional Training:

The important thing about t-spine mobility is almost no one has enough and it’s hard to get too much

What to do:

Lunge to the side, keeping your static leg straight and locked out, while squatting on your lead leg until your calves touch your hamstrings, or as close as possible. Once at the bottom, hold your hands together with straight elbows and drive your arms overhead in a nice big arc, trying to get full overhead movement. repeat ad nauseum.

How bad-ass is this??

On a 1 to 10 scale, this would probably rate about an 18, maybe even a 19. Just throwing that out there. To put it another way, your thumbs up gives a thumbs up for this one.

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You Want It, You Got It.

Last week I decided to put together a poll in a post HERE to see what kind of topic you wanted me to write on: scapular stability, Turkish get-ups, or biceps swole-ification. These were based on reader comments on what they wanted me to write about and maybe show a video or two on how to do them or train them.

Well, with an overwhelming majority, scapular stability won out. Sorry to all you skinny-armed, non-turkish folks out there, but we’re gonna look at how to build a foundation for that house you call a shoulder.

I’m gonna put in some time on this one, so it should be available some time early next week, so keep your eye peeled for it.

In the meantime, I thought I would update everyone on how my persuit for a 405 deadlift is coming. On Monday I managed to do this:

385, no straps, no belts, no chalk, and no way in hell I’m not gonna hit 405 this month. Also, there’s no way I’m getting myself psyched up to lift heavy shit while listening to health club music. I had Chester from Linkin Park screaming in my ear while I was pulling that bad mutha off the floor, so yeah, music helps.

Anyway, as promised, I’ll be working on a scapular stability post for a few days, but I’ll still find time to put down some good stuff for the rest of this week. Toodles!!

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Random’s in the AIIIIIIIIIIR!!

With the ice and snow melting faster than one of my Boot Camper’s bellies, I’m beginning to look forward to the day (next week) when I can start biking to work. Yep, nothing says free like a bird like riding your bike on the shoulder of a busy road, getting splashed and occasionally side-mirrored in the shoulder by neglectful motorists. Jokes on you assholes, cuz I got abz and you don’t!!! Ha ha ha!!!

With our wedding rapidly approaching, Lindsay and I (can’t call her the Future for very much longer) have been ramping up efforts to get everything done ahead of time, like this past weekend when we registered for free stuff, picked out hella cool wedding bands and almost finished off the invitations. Also, Lindsay’s got a week off next week where she’s planning to run around like a fart in a windstorm trying to get things finished up and earn her title of Superwoman. Also, my wedding band is going to be so cool, it may actually reverse global warming as we know it. Just sayin.

I don’t care how awesome you are, but you’re not truly awesome. I know, it’s kinda shocking to hear someone like me saying this, but in all seriousness, you’re not all that awesome. I say this because unless you’ve managed to backflip a Monster Truck, your awesomeness is seriously lacking.

DID YOUR BRAIN JUST MELT INSIDE YOUR SKULL AFTER SEEING THAT??? God, that makes me want to tie a gun rack to the front of a pickup truck, wear a Peterbuilt hat and chomp down on some serious beef jerky.

So I’m sure you’ve all seen those guys who load waaaaay too much weight on the bar, make a half-assed attempt at lifting it, and then come crashing back to reality. Here’s a fantastic video fo a kid doing some serious weight squats, weighing all of a buck-oh-five, and his spotter rocking the wife beater like he has any idea of how to pull the weight off his buddy if he gets stuck.

I do like the fact he was rocking a weight belt and the stingray for his single rep set of eccentric back extensions though. Pure bad-asseriness.

Why do we still insist on using business cards? I think I’ve asked for about 4 in the past year, and given out probably fewer than that, except when a client needs to remember a time and day for their next session. I think they are slowly becoming obsolete, especially with websites, Facebook, Twitter, and every other type of media available to let someone know how to get ahold of you. Speaking of which, you can start following me on Twitter now, so click the link on the right-hand side of this little post here to get your Tweet on. Go ahead. I’ll wait while you do it.

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There we go!! Now we’re best friends.

If you write a blog or do any type of social media marketing, I can’t stress this enough: GET A GOOD VIDEO CAMERA!!!

After getting mine, I swear the air is cleaner, the drinks more refreshing, the steaks are juicier, and the videos are more amazing and easy to upload than ever. I spent some money, sure, but what I’m going to get out of it, and more importantly what I’m going to be able to share with everyone, is ten times more valuable than the specific dollar figure. If you’re interested, the camera I got is the Canon Vixia HFS20, and looks like this:

 If you want to get one for yourself, you can click the picture above, or just click HERE. I’m pretty sure it will change your life for the better as it has mine.

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